USING ANALYTICS TO DRIVE SaaS REVENUE RETENTION & GROWTH
Pavan will focus on Firmex’s Data Driven Journey and tips/suggestions for other SaaS companies. This will include:
Why Invest in Business Intelligence (BI)? Key to scaling a profitable SaaS company is revenue retention.
How It Happened At Firmex In 2014 Firmex began investing BI systems and staff. Part of this initiative married product user data with its CRM systems.
Pavan has 17 years of Business Intelligence and Analytics experience and consulted over 20 companies across North America in a variety of industries / areas in the CRM/Business Intelligence and Analytics space. He was hired in 2014 by Firmex to lead and build their Business Intelligence Practice.