HOW TO LEVERAGE NET PROMOTER CUSTOMER LOYALTY PROGRAMS TO DRIVE SUSTAINED REVENUE AND PROFIT GROWTH
Chris Rasmussen, CEO Doxim
The Net Promoter System is a popular methodology used by thousands of organizations across the globe to measure customer satisfaction and loyalty. It provides a practical management framework to effectively drive enhanced customer loyalty and, through this, more profitable revenue growth.
Organizations that actively foster customer loyalty are rewarded with clients that engage in behaviors directly linked to profit, such as reduced churn, increased share-of-wallet and more referrals. The Net Promoter System helps align your entire organization around the important internal and external activities that promote a customer-centric culture and identify loyal enthusiasts who will continue to buy, refer others and resist competitors.
In this workshop we’ll introduce the Net Promoter customer loyalty system and explain how it works and how it can be used to effectively gauge customer satisfaction. We’ll use own Doxim’s experience with the program to illustrate how it can be rolled out in your own organization.
Chris Rasmussen, President & CEO of Doxim founded the company in 2000. He is a visionary and charismatic leader, and under his guidance Doxim has become a leading supplier of document and content management solutions to the Canadian Financial Services marketplace.
Chris has worked in the electronic document industry for the past 17 years, holding a variety of senior management and leadership roles. Immediately prior to founding Doxim, Chris was Vice President, Professional Services for Ricoh Canada, a leading global provider of document imaging products and services.
Chris is actively involved with the board of Xplor – the global electronic document systems association. In 2003, Chris received his Electronic Document Professional (EDP) certification – recognized globally for professionalism and excellence in digital communication.